Recognizability, means having clear and identifiable parameters. Don’t use this parameter without the dash - ‘?utm_medium= paidsocial ‘ - or with capitalized letters - ‘?utm_medium= Paid-Social ‘ - for other campaign links. What actually matters is the consistency and the recognizability.įor example, if you use ‘utm_medium= paid-social ” for one campaign, being consistent is sticking to that for all campaigns thereafter. It’s not so much the name of the UTM tag. You can assign any name to a UTM parameter. How Do You Name a UTM Parameter When Generating Links in a URL Builder? Using this UTM generator minimizes the possibility of this happening. A simple typo will ruin the accuracy of the data you get in Google Analytics. And when it comes to UTMs - which are the building blocks of marketing attribution, campaign tracking, and campaign reports - mistakes can be very costly. But it’s easy to make mistakes when typing long query strings like this. Once the builder generates the URL with your unique parameters, you can then use it wherever you link: on social media, emails, ads, and more. The parameters are separated by the “&” symbol. Each parameter is made up of a UTM tag and a property value. UTM codes always start with the “?” symbol followed by the first UTM parameter. The newly generated URL with UTM codes will look like this:Įverything that follows after the “/” of the main URL indicates the beginning of the added UTM parameters.
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