![]() Keep this section succinct: just a single testimonial should suffice. Testimonials are another great way to show media professionals the impact and effectiveness of your brand or product. ![]() They also note key engagement statistics for these campaigns Testimonials International football influencers The F2 highlight past campaigns, putting reputable brand names and logos front-and-center. Featuring the right partnerships –– either via logos or through short case studies –– is a subtle but powerful tool for positioning your brand. Let the old adage " show don't tell" be your guide here. This section is your chance to let past partnerships and brand collaborations speak for themselves. Savvy marketers want to partner with brands and influencers that move people to action. Media kits aimed at partnerships and collaborations should prioritize engagement rates and similar actionable metrics alongside the bread-and-butter statistics like follower counts. Kickstarter puts a unique stamp on this section of their media kit page, highlighting a few top metrics that show massive engagement with their service. So show them you're capable of sparking conversation - and show them there's already an audience eager for stories about you and your work. Your media kit needs to effectively pitch your brand to people who specialize in getting people's attention. Remember your audience for the press kit: media and PR professionals. All the essentials for journalists and partners are there too, but the organization's values take center stage.įor social stats, you'll need to conduct a social media audit or collect this data from whoever manages your social channels. Make sure your media kit design reinforces your overall brand identity, utilizing the colors, fonts, and other visual hallmarks set out in your branding guide.Įvernote goes all-out in this section, housing their press kit information within the broader "About Us" portion of their website. Here's where you introduce your name, your logo, your mission. Let's start with the star of your media kit: you. Some media users might prefer the traditional form of this resource, and it gives you the best opportunity to control your pitch and tailor content to all audiences. Most brands choose a direct page name like "Press" or "Media" –– or, if they're really fancy, "Newsroom" –– and make it accessible directly from their homepage (often in the Footer).Įven if you prioritize a web version, having a downloadable media kit or deck is worth the time investment. To catch the attention of someone on tight deadlines with an internet full of story prospects, you're going to want to make this simple. The rumors you've heard about journalists and how overworked they are? Entirely true. It's up to you to (1) find this information, (2) make it look spectacular, and (3) make it painfully easy to find on your site. To make it even easier for the press to cover your work, you'll want to include high-quality brand identity images (think both logos, and other brand images or product/service images). Key elements of a media kit include a bio or About Us page, social media statistics, case studies, partnerships and collaborations, and testimonials. Here's some good news: most of the content and creative assets you need to create your press kit likely already exist. And you understand how a media kit helps make this all possible. So, you want press coverage and partnerships (what brand doesn't?). ![]() This vital resource is a key to the earned media coverage all businesses covet - from massive Fortune 500 corporations all the way down to individual influencers and solopreneurs.Ī comprehensive media kit should include a description of the company or individual, contact information, social media statistics, case studies, information on partnerships and collaborations, and testimonials from past customers.īasically, it's all the information a journalist would need to feature your brand in a breaking news story - without the headache of a last-minute information request. Whatever format you choose, this much is clear: businesses of all sizes benefit from having a professional, readily-accessible media kit. Or, businesses may choose to make their press kits available as static, downloadable resources, like a presentation deck. ![]() Media kits may live fully-online as responsive online press pages. It's a set of promotional materials to provide information to members of the news media to help them write articles. A media kit is also known as a press kit.
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